Intelligence for Better Decisions
Spaak Intelligence researches markets, industries, consumers and economies, transforming data into actionable intelligence for businesses, institutions and decision-makers.
Industries
Sectors we cover
Professional Services
Research and intelligence, commissioned
Organisations engage Spaak Intelligence to answer specific questions with evidence they can defend.
Market Research
Primary and secondary research designed to answer a specific commercial question with defensible evidence.
Consumer Intelligence
Behavioural research into how consumers choose, purchase, substitute and remain loyal.
Industry & Market Analysis
Structural analysis of a sector — its value chain, economics, regulation and direction of travel.
Competitive Intelligence
Structured, ethically sourced intelligence on competitor position, capability and likely moves.
Business Intelligence
Bringing internal and external data together into reporting that supports recurring decisions.
Economic & Financial Research
Macroeconomic and financial analysis interpreted specifically for the decision in front of you.
Featured Intelligence
Research published by Spaak
Selected reports across consumer, market and financial intelligence.
Nigerian Purchase Behaviour 2026
How Nigerian households allocate spend under sustained price pressure.
Premium Stocks Under the Microscope
Valuation and earnings-quality review of richly priced equities on the NGX.
The Distribution Ecosystem in Nigeria's Commerce
Mapping the route to market from importer to open-market trader.
The Nigerian Wedding Economy
Sizing an obligation-driven economy across textiles, catering and logistics.
We turn research and data into intelligence organisations can act on.
Spaak Intelligence is the Data Research and Intelligence arm of DecisionSpaak Group. We design and run research programmes, analyse primary and secondary data, and publish intelligence that supports commercial, investment and policy decisions.
Our work spans consumer behaviour, market structure, industry economics, financial performance and macroeconomic conditions — in Nigeria, across Africa and in emerging and global markets.
Ready to Get Started?
Organisations engage Spaak Intelligence for tailored research and intelligence — from a single market question to a multi-year tracking programme.